It is important to get your printing just right when you are doing things like printing your company brochure of all your products and services, maybe some flyers to let prospective customers know about your special offers, or just printing off new business cards for those new employees that you have just hired. If you don’t get the right print job, then it can really mean the difference between a good result and a very poor result. When you do decide on the print company to do your work, they should offer you two different types of processes, digital and offset lithography or as it is sometimes referred to, litho printing.
At this point, you need to choose wisely as this will impact the final, finished product and also the money spent on this project, the time spent and the overall quality. There are a number of differences between litho and digital printing and companies like Centre Colours in the UK will be able to explain them to you. However, for those of you who don’t know, let me explain.
Both methods have their own advantages and one process may be suitable for one job while the other is more suitable for another job and so on. However, in layman’s terms, digital printing uses inks and a press, while litho printing uses wet ink and printing plates. The plates themselves have an image on them, which is then put onto rubber blankets and from there, onto the printing surface
Quantity – Litho printing does take more time and cost to set it up and so is usually used for the long print runs. Digital printing is better for the shorter runs and when you are printing one off prints. Litho printing is therefore good because the more you print, the cheaper it gets and so is very suitable for high numbers of printing runs.
Paper Stock – There are far more variety of things that can be printed on, using the litho process and you are not just limited to paper. You can use litho printing to print on things like wood, metals and plastics. Also, if it is your wish to print onto very thin or very thick paper or other suitable material, then litho printing is probably your best choice.
Size Does Matter – Digital printing restricts the size of the sheets that you can print on. For a litho printing press, you can print on as much as B1 or B2 sizes and that gives you more to work with with less restrictions. However, if you are on a tight time schedule, litho printing takes a while compared to that of digital printing and so in this case, digital printing may be your best option.
Customisation – When litho plates are created, you need to create a new set of plates when the job changes and this can be expensive and time consuming. Digital printing on the other hand just requires some changes on your laptop and off you go.
As you can see, the two types of printing offer different results and so you need to choose wisely. For the best advice, contact the aforementioned company and they will gladly point you in the right direction.