Online reputation management is all about taking care of what people are saying about you online. In a nutshell, online reputation management aims to identify, monitor and influence the brands digital reputation. Have you goggled your name or brand lately? Are you happy with what you found? Truth is, more than 80% of shoppers today make the decision whether to buy your product or service depending on what they find online. Thus, why does online reputation matter?
The major argument for online reputation management is that customers use online reviews to make buying decisions and employers use online reviews before deciding to call you for an interview. A study by Forbes revealed that companies stand to lose up to 22% of business if customers find a negative article about their brand online. That number rises to 40% with two negative reviews and 59% if you have 3negative reviews. If you are a job seeker and have been sending thousands of CVS without getting a response, look up your name. What shows up? That could be
the reason why you are not being invited for interviews.
Online reviews last for a long time and this can have a lasting damage on your brand or career. Currently, there are no strong legislation that regulate online reviews. Thus, anyone can write anything about you online and get away with it. Thus, you might be working hard to build an online presence, but something that someone wrote about you 10 years ago is derailing your efforts.
Online reputation gives your customers, competitors, business partners and all stakeholders in your company an online insight to your business. Every day, companies are faced with speculations, rumors gossip and tribulations that somehow end up online making your company trend for negative or positive reasons. As a brand, you have the moral authority to speak out and clarify any issues to the public. Gone are the days when a company can sideline a story and hope it dies off with time. If you want to survive in today’s business world, there is need to take control over what the world is saying about your brand.
Online reputation management also enables companies to build trust and credibility online. Having a negative review is bad, but not having a review at all is even worst. Customers tend to trust companies that have an online presence, the same way they trust referrals from friends and family. Thus, by managing your online reputation, customers are more likely to view your brand are legitimate, authentic and real and if you do it right, you can be sure to boost your sales.
Thus, as you think of digital marketing, online reputation management should be your number one priority. If you don’t manage what people are saying about your brand, all your efforts to build a stronger online presence can amount to nothing.